Amidst these shared industry challenges, broad associations emerge as linchpins of integration, facilitating the alliances necessary for collective progress. Broad associations and the physical gatherings they host are, perhaps, best positioned to enable this level of integration. In fact, I’ve always respected that the industry that supported the world through the immediate shift to digital-interactions-only as we navigated the pandemic was, in fact, one of the first industries to return to in-person conferences. \u003c/p>\u003cp >Now, with the work from home revolution, we've made industry conferences the new office. All the collaboration and networking benefits we used to boast from gathering in the office are why we turn to industry events, but with bigger and better benefits. This has done wonderful things for collaboration across companies, as we put heads together amongst partners, integrators, and connectors. We all need a tribe, and the road has offered us a means to gather with ours. The digital nature of the modern day has made our tribe one that is spread across the globe, with the potential to mobilize and gather as nomads to share the latest ideas and inspirations. Conferences allow us to establish trusting relationships across businesses as we seek to harmonize our collective strengths and achieve something greater than the sum of our parts. There is no match to their ability to foster connections between high-caliber decision-makers and influential leaders.\u003c/p>\u003cp >As the industry confronts the intricate challenges of our time, the ability to collaborate, innovate, and build bridges across functional divides will be necessary to drive industry expansion. Organizations that ignore the invitation to forge alliances that defy convention and redefine what is possible will soon be left in the dust. The level of infrastructure we are responsible for providing is bigger than any one of our services; it will always be. \u003c/p>"},"type":"text","cl":"text pSRg7zWZby"},{"key":"eDQ2jri_u-y","type":"section","children":["ecvH0-298dy"],"cl":"section"},{"key":"eNDkLylepPe","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1610120565918,"LoadAnimation":{"duration":1.2,"delay":0.5,"translateY":["10%","0"],"preset":"slide","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1610120565918,"LoadAnimation":{"duration":1.2,"delay":0.5,"translateY":["10%","0"],"preset":"slide","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1610120565918,"LoadAnimation":{"duration":1.2,"delay":0.5,"translateY":["10%","0"],"preset":"slide","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eaF2J-T2Pn0","content":{"text":"\u003ch3 >Melissa Reali-Elliott\u003c/h3>\u003cp >Melissa Reali-Elliott has spent over 15 years marketing digital technologies and is a self-professed data center nerd. She holds degrees in marketing, economics, and psychology from the University of Central Florida. Throughout her career, she has supported organizations specializing in gaming software, the IoT, RFID, supply chain, and power distribution to utility markets as well as critical infrastructure industries. Her background in marketing and communications has accelerated her work in developing strategic messaging and media relations to lend her voice as an advocate for diversity and sustainability initiatives. \u003c/p>"},"type":"text","actions":["eNDkLylepPe"],"cl":"text 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>Table Of Contents\u003c/p>\u003c/div>"},"type":"text","actions":["e7qyF9bXUg2"],"cl":"text"},{"key":"ekSlWmHdzMb","content":{"text":"\u003cp >February 2024\u003c/p>"},"type":"text","cl":"text"},{"key":"e_-qwlu8WNG","content":{"link":{"mode":0,"page":"pFqfcaivZjx"}},"type":"external-link","cl":"external-link"},{"key":"eIEbOzGtg8P","content":{"src":{"key":"zwI7tX41J","url":"https://cdn.vev.design/private/KaxzywoIf0Rx41JdO6oEbX8EsUI3/images/zwI7tX41J/2100.png","ratio":null}},"type":"image","actions":["e_-qwlu8WNG"],"cl":"image"},{"key":"eH4uGYjEh8f","type":"section","children":["epXrbSwOG6R","ekSlWmHdzMb","eIEbOzGtg8P"],"cl":"section"},{"key":"pgpHzC617a9","children":["e24AV_H9hhx","ek5IMZOlb5N","eZYD_aFPHms","euqNzSW8avf","eDQ2jri_u-y","eUcjXYX7dAM","eH4uGYjEh8f"]},{"key":"eWAIFI62VK6","content":{"pageMenu":"hEcyRF6cOU"},"type":"w1br1l0lsu-u06","icons":{"menu":[448,512,"M442 114H6a6 6 0 0 1-6-6V84a6 6 0 0 1 6-6h436a6 6 0 0 1 6 6v24a6 6 0 0 1-6 6zm0 160H6a6 6 0 0 1-6-6v-24a6 6 0 0 1 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