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Amber Caramella

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Title: Chief Revenue Officer

Company: Netrality Data Centers

Education: Santa Rosa Junior College, Creating Competitive Business Solutions (CCBS) - Wilson Learning, Kirby Arnold Associates, iSpeak, and Sales Concepts Inc.

Organizational Affiliations: Member of Virtual Power Systems board of directors, Women's Tech Forum (WTF), and Infrastructure Masons advisory council as well as a global executive sponsor for the IM Women: Diversity and Inclusion Committee


Achievements/Awards:

  • IM 100 Award Winner, Infrastructure Masons, 2020,
  • Top 100 Global Sales Leaders, The Modern Sale and Collective, 2020
  • Master of Ceremonies of Infrastructure Masons’ Diversity and Inclusion Gala and awards ceremonies in Monaco, London, and California

My journey so far has been...

What made you realize you wanted to pursue a career in technology?
When I was in college, I wanted to be a doctor. While taking prerequisites, I had the opportunity to relocate from California to Georgia for my husband’s company. This move changed my life forever. I immediately found my first job in telecommunications working for Allegiance Telecom, and quickly realized I loved working in technology. It filled my desire to help people connect and better the future with technological innovation. My passion for the field sparked an accelerated career path that led me to become one of the youngest women leaders in telecom. This trajectory also opened my eyes to the lack of diversity in the industry and empowered me to advocate for fellow female trailblazers. I found that leading and engaging with women’s technology organizations and events enables a strong ecosystem of mentors that elevate women in leadership and raise awareness around recruiting and retaining more women in technology.

What three adjectives would you use to describe your journey in the industry so far?
Collaborative, trailblazing, and entrepreneurial.

What is your personal mantra?
“You can do anything, but you can’t do everything.” This quote from David Allen has become my personal mantra and resonates with me daily. Prioritization and balance in life are incredibly important to success and well-being. I continually evaluate the level of effort versus the level of impact in everything I do.

Describe the highest point in your career so far and how you got there, including all the hurdles you had to jump (and the ones you tripped over too).
To date, the past year has been the pinnacle of my career. I made the decision to leave a global infrastructure services provider to start my journey as Netrality Data Centers’ chief revenue officer. Joining Netrality at a period of pivotal growth has allowed me to embrace my entrepreneurial spirit and drive transformational change across the organization. Stepping out of my comfort zone and diving headfirst into a new challenge has enabled me to find out what I am truly capable of. The biggest rewards in my career, have come from the largest risks I’ve taken. While change can be intimidating, it can yield massive opportunity.

What is your most admirable quality?
My entrepreneurial spirit.

I'm looking forward to a future that is...

What aspect of the industry do you think has the most potential for growth, and, on the other hand, which aspect do you think needs the most improvement?
I see the greatest potential for growth in digital infrastructure. It is the underlying foundation for all of the technological advancements in AI, machine learning, autonomous vehicles, IoT, and telehealth, among others. In order to support the exponential growth in this arena, we will need in invest in the digital infrastructure to meet capacity needs.

I view the most significant opportunity for improvement is in closing the digital divide and connectivity gap. By improving access to information and technology for underprivileged individuals and groups and underserved markets, we can help alleviate some of the economic barriers to education and prosperity.

When you imagine the future of the technology industry, what does it look like?
I have a vision of seeing technology continuing to innovate while contributing to a clean energy economy. Advancements in renewable energy, hydrogen power, and fuel cells have the potential to lower our carbon footprint and create cleaner, more sustainable technologies.

What is the most valuable life lesson you have learned so far and how has it helped you in your career?
I have learned to bring my authentic self to every situation. Being open and authentic has allowed me to see the growth potential in new experiences and challenges. By assessing my own strengths and weaknesses I’ve been able to grow professionally. I lead by example and practice the same values and behaviors I expect from my team.

What three adjectives come to mind when you think about the future?
Growing, transformative, and successful.

March 2021

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